Outback Steakhouse - Customer Satisfaction Survey

Customer satisfaction survey: Outback Steakhouse Customer Satisfaction Survey Customer satisfaction survey: Outback Steakhouse Overview Outback Steakhouse is a multinational restaurant chain operating throughout the United States and in 18 other countries including Australia, Malaysia, Singapore and many more countries worldwide, (Outback Steakhouse, 2013). In most basic terms, Outback Steakhouse could be described as an Australian themed steakhouse. The restaurant offers a casual dining experience with menu offering a wide variety of selections that will fit most guests’ preferences. As common with casual dining restaurants guests are seated and served by wait staff†¦show more content†¦The customer satisfaction survey was conducted on a Friday evening between 6:30 pm and 8:30 pm and tables were selected at random. The surveys were placed on tables before the guests were seated so that the pool of customers was completely random and unbiased. This local Outback Steakhouse is located in a middle-class neighborhood and is located within a mile of the local interstate which increases traffic near the re staurant and has the potential to improve business. There were a wide range of customers in the restaurant during the time the survey was conducted which resulted in a diverse group of participants. After collecting the completed surveys the data could be compared to find trends in responses (Appendix B). These trends could indicate a consistent problem that needs to be addressed and can also highlight areas where the business is thriving which can serve as a great motivator for the staff and management. Analysis The first question of the survey addresses the frequency in which the customer visits Outback Steakhouse. This can be used to differentiate between new customers or regular customers and can look for trends in the data. The survey results indicate that the restaurant often serves regular or repeat customers. This is extremely important for business because it is very beneficial for the company to increase loyalty and keep the customers they already have. â€Å"With the high cost involved in acquisition of new customers loyalty usuallyShow MoreRelatedEssay about Remington Steakhouse699 Words   |  3 PagesThe Remington Steakhouse [Assessment of Service Quality Satisfaction] To: Management From: Caroline Hall Date: September 27, 2012 RE: Service Quality-Satisfaction-Retention-Word of Mouth Study After conducting a survey to evaluate the service quality satisfaction of customers from Remington Steakhouse in comparison to its competitors, we have developed a few strategic recommendations in order to further improve customer satisfaction. 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